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Custom Mobile
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Experience landmark presence in creating trendy user interface, delivering exceptional user experience and presenting visually rich design.

Rapid Application
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A software-development approach designed to produce high-quality products quickly using rapid prototyping.

Adaptive Growth
App Development More

We help you modernize live apps with exciting features for continuous growth and improvement.

Learn more about our App Design & Engineering services.

Cloud Services More

Solutions for Cloud Migration, AWS Deployment and Consultation to astute Cost Analysis and DR Plans from certified AWS Consulting Partners.

Applications More

Intuitive server-side applications and AMIs to configure amazing products with ease, exclusively on AWS Marketplace.

Use Cases More

Explore our work and achieved results through brief case studies of our esteemed clients for cloud applications and solutions.

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Business Process

Enable desired automation and associate multiple business systems into a seamless environment for reliable cost efficiency.

Enterprise Web

Intuz offers a range of web and mobility solutions for agile enterprises that can resonate the pace technology demand.


Engross in a new-age product life-cycle that enables extensive innovation, intricate architectures, migration and user acceptance.

Learn more about our Enterprise Applications services.


The first step to app success is to stand out from the crowd with proven App Store Optimization (ASO) techniques.


Boost your app engagement with quality advertisement through Cost Per Install (CPI) and Cost Per Click (CPC) campaigns.


Social Media and Press Releases to critical App Reviews, our extensive global network reaches the heart of your target market.

Learn more about our App Marketing services.


You earn a reliable, long-term and win-win partnership.

We are accountable for all our actions and inactions.



Experience the seamless engagement models for your business demands, be it product enhancement or new product development need.


Adapt to evolving needs and have a complete control over the development process by flexible resourcing of our impressive skills.


Time & material or dedicated hire model for any technology upgrade, platform migration, feature additions, or just maintenance and support.

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Studio Benefits

You earn a reliable, long-term and win-win partnership.

We are accountable for all our actions and inactions.


Machine Learning

We enable our customers with pattern recognition and predictive analytics for better decision making using machine learning capabilities.

Bot Development

Automate business conversations & empower your organization growth via text and voice based intelligent bots having image and voice recognition capabilities.

Ops Automation

Overcome the challenges on execution of your strategic goals & maximize business ROI by automating complex operations using cognitive technologies.

Learn more about our AI Based Software services.

App Promo Videos – Unbeatable Strategy to Boost Conversion Rate

App Promo Videos – Unbeatable Strategy to Boost Conversion Rate

Client: Hey, I have my app onboard since more than a year. Everything is so perfect with it. But then why am I not able to attain expected numbers of installs? I really don’t know What’s wrong with my app? What’s missing out there?

App Marketing Expert: Let’s have a postmortem (of course, it’s about the app only)

Are you quite sure about the functional effectiveness of the app?

Client: Yes, I am. I use it on a daily basis to check out its flawlessness.

App Marketing Expert: Ok. Then, let’s talk about your ongoing app marketing efforts. What are your existing app marketing strategies? Are you practicing ASO activities regularly for your app?

Client: Well, I have hired an app marketing expert for that. He is taking care of ASO stuff, so don’t have a brief idea on this.

App Marketing Expert: (while reviewing the app) your app is definitely engaging and working seamlessly. But it seems like your app marketing efforts are not channelized. Anyways, don’t worry. We will help you out to boost your app downloads. Let’s start with creating an amazing video of your app.

App Store Video is one of the latest and hottest trends in the sphere of app marketing. However, publishing a right app video on Play Store Video (Android) and App Preview Video (iOS) is a challenge to achieve. Primarily, very few people actually play the entire video while they land on an app store. Secondly, production costs can make it pricey to optimize and test.

A good video does not merely help to set up an exclusive conversation channel. It improves Life Time Value of an app. According to a survey, if users prefer to watch the app video, they are more likely to use the respective app in post download phase.

Improve Engagement

Video can either increase or decrease install rates by 25% and up.

(Source: apptamin)

Video drives assured visual richness. It is an excellent medium to convey the messages effectively that is quite difficult to attain through static images and text. Educate the users by creating and posting an incredible video of your app on App Preview or Play Store.

Installers can understand app’s value proposition. Also, video represents a more precise simulation of your app’s experience. More importantly, it facilitates users to have exact idea about your product.

So, video brings more potential and genuine visitors that boast stronger KPIs.

Only 55% of the users click to watch the video and actually finish it.

(Source: apptamin)

These days, videos are highly accessible on the mobile through various apps. They are amassing billions of streams and hosting millions of videos. Moreover, users tend to watch the short video having strong visual appeals using their handheld devices.

What Makes App Video Stand Out?

Video Length

Keep video length as short as possible. Well, Apple accepts 15-30 second videos. However, Android permits to go wild with the video length. So, make the video as long as you want.

It is highly suggestive not to try to exhibit everything in one video. Use this platform to create curiosity and temptation in the mind of users.

Video Content

Video must contain a precise and convincing message to draw user engagement and boost installs. Try to display why users need your product and not how to use it.

Gaming Apps

What qualities are you expecting from a gaming app? Narratives, graphics, UX, animations, actual game machines, etc. Here, video attracts more users compared to images as it represents real excitements and look of actual game.

Billions of gaming apps are in the market. While creating app video, cover all key differentiators of your app and highlight them to grab users’ attention.

Non-Gaming Apps

It is quite tough to create completely out of the world design animations and UI/UX. Thus, convey value propositions of your app through the video to convince the people and maximize the app downloads.

Narration and Sound

Obviously, when an app has good narration, background music, and SFX, people love to access it frequently. But mostly people used to access the videos at public places where their smartphones are silenced.

Create an effective mute video. You can take inspiration from the social networks. These days, you might have observed videos start playing automatically on social networks and engage users with callouts, time transition screens, and subtitles that contextualize the rich visual experience.

First Impression

Usually, people spend 3-5 seconds on an app store page to install or ignore an app without even browsing all details.

50% of downloaders make a decision based on the first impression of the app.

(Source: apptamin)

Create a video to facilitate them with a quick understanding of why they need the app and what the app is all about.

Additionally, video improves user engagement, decreases bounce rate and ultimately boosts conversion rate.

Android allows to present the video on the top of your app page. So, there are more chances users play the video to make a decision.
On iOS, video needs to be displayed in poster frame as the first screenshot. So, select your poster frame wisely to create first impression on the users.

15% of Google Play users will watch the video, as opposed to 7.5% on iOS.

(Source: apptamin)

Wrapping Up

Let your app video talk to installers. Make it vibrant by unveiling all the exceptional capabilities. Add a “Wow” effect in your video to mesmerize the users and insist them to move ahead for app or game install.

Explore the wide portfolio of Intuz app marketing services. Our market experts hold thorough industry knowledge and updated trends. We will guide you throughout all your ASO activities. Looking for assured ASO results? We promise to deliver more than you expect. Talk with our experts now.

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